KitKat bars ranked fifth in a YouGov poll on kids favorite Halloween candies. A Halloween-themed version of the candy is displayed here in Rockford. (Photo by Kevin Haas/Rock River Current)
By Matt Hall
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Halloween is upon us. Come Oct. 31 you better make sure you have a bowl of candy ready to go for all the trick-or-treaters.  The question is: What kind of candy do kids want the most?

YouGov, a data and analytics group headquartered in London, polled 700 kids between the ages of 8 and 14 and gave them a series of candy matchups. For example, kids were asked to pick between KitKat and Snickers. Each candy was selected randomly from a list of 76 for its matchup. The top choice was Reese’s Peanut Butter Cups, which won more than 75% of its matchups, according to YouGov.

Related: Candy corn bratwurst is ‘slightly sweet and not scary at all’

Here’s the top 10:

Top 10 Halloween candies

  1. Reese’s Peanut Butter Cups
  2. M&Ms, 73%
  3. Milky Way, 71%
  4. Hershey bars, 70%
  5. KitKat, 68%
  6. Gummy bears, 67%
  7. Hershey’s Kisses, 67%
  8. Reese’s Pieces, 66%
  9. Peanut M&Ms, 66%
  10. Twix, 66%

Snickers, Starburst, Skittles, Crunch bars, Jolly Ranchers and Nerds also made the top 20.

Related: Google has the perfect tool to pick your Halloween costume
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