The Merry & Bright parade to kick off Stroll on State is shown in 2018. (Photo provided by Rockford Area Convention & Visitors Bureau)
Rock River Current
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ROCKFORD — The Rockford Area Convention & Visitors Bureau is looking for people, groups and businesses to participate in this year’s Stroll on State parade.

The Merry & Bright parade is the kickoff to Stroll. It lines up at noon Saturday, Nov. 27, in the municipal parking lot at 401 S. Main St. and steps off at 2 p.m.

The parade will feature large-scale balloons, floats, festive music and costumed characters.

Related: Stroll on State looking for vendors for holiday markets

Event organizers are also looking for performers for the three stages throughout the festival. The stages are located at Eddie Green Park on the corner of First and State streets, Davis Park and on the corner of North Main and Mulberry streets.

Stroll on State is back in person this year and runs from 2 p.m. to 9 p.m. Saturday, Nov. 27.

Anyone interested in participating in the Merry & Bright parade or performing on one of the stages should visit, download the application and submit to by Friday.

After 2020 kept many of us from celebrating with loved ones, RACVB is more committed than ever to bringing the community together to experience joy and wonderment during the holidays,” RACVB wrote in a news release. “The holiday parade is a fun and dazzling kickoff to the Stroll on State festivities in downtown Rockford.”

The parade route and other details will be provided at a late date.

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