Blue Collar Coffee Co.
Blue Collar Coffee Co. is moving to 108 W. Grand Ave. in Beloit, Wisconsin. (Photo provided by Geronimo Hospitality Group)
By Mary Sisk
Rock River Current
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BELOIT — Blue Collar Coffee Co., is moving locations in downtown Beloit to offer better amenities to customers.

The cafe will be moving 0.2 miles from 408 Pleasant St. to 108 W. Grand Ave. Construction has started, and doors are expected to open in the fall.

The new Blue Collar location will have more parking, a larger drink and food menu and more seating. It will occupy the main level at the new location, while the second floor will be leased office space.

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Truk’t, a street taco restaurant at 443 E. Grand Ave., will occupy Blue Collar’s former Pleasant Street location to offer additional seating and private events. Both businesses are owned by Geronimo Hospitality Group.

Geronimo also owns Bessie’s Diner, Merrill & Houstons Steak Joint, Velvet Buffalo and more businesses in the area.

Blue Collar Coffee Co. is moving from 408 Pleasant St. to 108 W. Grand Ave. in Beloit, Wisconsin. (Photo by Catalyst Design & Photography/Provided by Geronimo Hospitality Group)

More information

For additional information on Blue Collar Coffee Co., visit bluecollarcoffe.net and visit geronimohospitalitygroup.com for more information on its businesses. 


This article is by Mary Sisk. Email her at msisk@rockrivercurrent.com or follow her on Instagram at @maryrrcurrent

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