Alongside many sponsors, community partners and volunteers, the Rockford Area Convention & Visitors Bureau (RACVB) is excited to again inspire hope, awe and wonder this holiday season through the production of a reimagined and socially distanced eighth annual Stroll on State, presented by Illinois Bank & Trust. With responsibility and safety at top of mind, this year’s reimagined Stroll experiences are set to begin Saturday, November 28 in downtown Rockford before extending region-wide with an at-your-leisure, safe line-up of in-person and virtual programs.
As November 28, 2020, is also Small Business Saturday, RACVB is expanding Stroll activities and programs through December 24 to help raise awareness around the importance of supporting local, and as an avenue for enhanced marketing support of our region’s local shops, restaurants, bars and small businesses of the hospitality and tourism industry.
This year’s Stroll experience highlights include:
–expanded decorations downtown Rockford;
–a new location for the official City of Rockford Christmas Tree at Davis Park with extensive
new decorations throughout the park;
–a day-of Merry & Bright Holiday television production on Channel 13 WREX that will feature a live online tree
lighting program and conclude with fireworks at multiple locations city-wide;
–a virtual version of the Fleet Feet Dasher Dash 5k;
–an extended SantaLand at Rockford City Hall; and
–six locations around town to drop off letters to Santa.
This year’s refreshed Stroll on State traditions and experiences includes a variety of ways to engage from home, experience the Merry and Bright season responsibly, and explore locally in support of our small business community. Some 2020 highlights include:
–Watch the Stroll on State Holiday Special, Davis Park Tree Lighting and Fireworks Celebration as a primary way to enjoy the Stroll experience over a televised special on Channel 13 WREX from 6-7 p.m. Saturday, November 28, the night of Stroll on State. A co-production of RACVB, Heartland Community Church and Channel 13 WREX, this television event will feature holiday-themed feature stories and a variety of special guest appearances, culminating with a countdown to the tree lighting and an accompanying fireworks celebration around the region.
We invite local families to spend their Stroll day decorating their homes and trees for the holidays, and then gather together at 6 p.m. to watch the televised special program where together, as a community, we can all count down and light our own trees and the City’s tree at the same time. And, then, we’ll be launching fireworks from five locations throughout the area so residents can enjoy the festivities from the comforts of their homes and neighborhoods!
–Support local! Enhancing civic pride and helping to spark economic development embodies the essence of Stroll on State’s creation in 2013, and there may be no better time or bigger moment than now for our community to help small businesses. Join us throughout the season by shopping at local boutiques and galleries, dining out responsibly or ordering to-go at your favorite local restaurants or bar, and sharing the important message of taking care of our own.
–Fleet Feet Rockford and the RACVB are excited to bring back the Stroll on State Dasher Dash Virtual 5K! Due to COVID-19 restrictions, this year’s race is an at-home edition that gives each participant the flexibility to complete the run anytime between November 28-December 24, compete for hometown pride and make your run/walk a bit more festive and fun by using the RACE JOY app FREE for the Dasher Dash. Those planning to be out of town can also participate, and packets can be mailed out for an additional fee. Sign up today at https://www.gorockford.com/stroll-on-state/dash/!
–Visit SantaLand from 12-4 p.m. each Saturday November 28 and the next three Saturdays—December 5, December 12 and December 19 at Rockford City Hall (425 East State Street, Rockford, IL 61104), where you’ll experience a mini-Strollville complete with a train, trees, ornaments, toy soldiers and of course Santa. Share your holiday gift wish list and take a picture with Santa! Just be sure to wear your mask, keep your distance, enter through the south entrance and exit via the north doors. Then, stay downtown to shop and eat, supporting local businesses and enjoying the decorations.
–For those who cannot make it to see Santa in-person, Letters to Santa returns thanks to FurstStaffing & FurstProfessionals and has been expanded to include six drop-off locations around the region. To ensure you get a response from Santa, drop your letters off at any of the below locations between Saturday, November 28, and Monday, December 7:
*FurstStaffing, 2580 Charles Street, Rockford
*Rockford City Hall, 425 E. State Street (south side of building), Rockford
*Davis Park, Chestnut & Wyman Streets by the City Tree, Rockford
*Janenes Event Design Studio Social Café, 607 West State Street, Studio B, Rockford
*Illinois Bank & Trust, 4571 Guilford Road, Rockford, OR 308 West State Street, Rockford
—Decorations will be bigger and brighter this year, featuring Davis Park as another focal point of downtown décor and the new home of the official City Tree. The Tree’s new location will be on the north lawn of Davis Park, where memories will be made and captured as part of a holiday backdrop that also adorns RACVB’s new ROCKFORD letters. Be sure to also head north to check out the River District Tree, walk along State Street to the Eddie Green Tree, take in all of the downtown lights and décor, and shop and eat local as you stroll and support the community at your own leisure. And while Stroll on State helps us to officially kick off Small Business Saturday annually, please join us in revisiting your favorite shops, eateries and small businesses throughout the Merry & Bright season!
–Engage with us on GoRockford social channels and the Stroll on State Facebook page, where we will feature opportunities for the community to come together virtually to celebration the season—and win some fun prizes along the way! Decorate your homes and neighborhoods as part of the new Merriest and Brightest Lights contest and get ready for the return of the 2 x 2 Shopping Challenge. RACVB’s Stroll Supports Social Series will feature social media pop-up contests in the coming days and weeks as creative ways to engage via your favorite social channels, support local and win prizes from November 28-December 24. Follow the GoRockford and Stroll on State Facebook pages today and watch for more updates!