Privacy Policy

104.9 The X/WXRX-FM wishes to provide visitors to our website, a range of technical
benefits that we distribute over the internet platform. To best accomplish this, we may
obtain certain personal information from you. The purpose for this “Privacy Policy” is so
that you are informed of what information will be collected, what it will be used for, and
what choices you have regarding the use of this information. Throughout this Privacy
Policy, “we,” “us,” or “our” refers to 104.9 The X/WXRX-FM and our parent company,
Mid-West Family Broadcasting, and “you” or “your” refers to the person or entity that
accesses or uses this Site or its content (the “User”).

104.9 The X/WXRX-FM and its parent company, Mid-West Family Broadcasting, may
change this policy from time to time by updating this page. Checking this page from time
to time will ensure you are up-to-date with any changes. This policy is effective from

What we collect
We may collect the following information:

  • Name
  • job title
  • contact information including email address
  • demographic information such as gender, age, postcode, preferences and interests
  • other information relevant to customer surveys and/or offers on a case-by-case
  • social media accounts

What we do with the information we gather
We require this information to understand your needs and provide you with a better
service, and in particular for the following reasons:

  • No information that we receive will ever be given to any third parties, without your
  • We will never sell your information.
  • Internal record keeping.
  • We will use the information to improve our products and services.
  • We may periodically send promotional email about promotions, contests, special
    offers or other information which we think you may find interesting using the email
    address which you have provided.
  • From time to time, we may also use your information to contact you for market
    research purposes. We may contact you by email, phone, fax or mail.
  • We may use the information to customize the website according to your interests.


We understand and share your concerns regarding your children’s access to Internet
and the Internet’s access to your children. Consistent with the Children’s Online Privacy
Protection Act of 1998 (COPPA), we do not knowingly collect Personally Identifiable
Information from children under 13 years of age. If we learn that Personally Identifiable
Information of a child under the age of 13 has been submitted to us via the Site or
appears on or within the Site, we will take all action necessary to comply with our
responsibilities under applicable legal requirements, including deleting any such


We are committed to ensuring that your information is secure. In order to prevent
unauthorized access or disclosure we have put in place suitable physical, electronic and
managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard
drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets
you know when you visit a particular site. Cookies allow web applications to respond to
you as an individual. The web application can tailor its operations to your needs, likes
and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze
data about web page traffic on our websites and improve our website in order to tailor it
to our listeners needs. We only use this information for statistical analysis purposes and
then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor
which pages you find useful and which you do not. A cookie in no way gives us access
to your computer or any information about you, other than the data you choose to share
with us.

You can choose to accept or decline cookies. Most web browsers automatically accept
cookies, but you can modify your browser setting to decline cookies. This may prevent
you from taking full advantage of the website.

Links to other websites

Our website may contain links to allow you to visit other websites. Once you have used
these links, and leave our site, you should note that we do not have control over other
websites. We cannot be responsible for the protection and privacy of your information
while visiting any other site not governed by this privacy statement.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the
following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can
    click to indicate that you do not want the information to be used by anybody for direct
    marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing
    purposes, you may change your mind at any time by writing to or emailing us at

Once you have notified us, your information will be removed from all direct mailing lists
and will not be added unless you go to our website and sign up, again.

You may request details of personal information which we hold about you under the
Data Protection Act 1998. A small fee will be payable. If you would like a copy of the
information held on you please write to 2830 Sandy Hollow Rd, Rockford, IL 61109.

If you believe that any information we are holding on you is incorrect or incomplete,
please write to or email us as soon as possible, at the above address. We will promptly
correct any information found to be incorrect.